• Simon O'Donovan

Guess The Adverts (Update)

This quiz complements the 'International Women's Day' activity, well sort of, because many of the adverts featured rely on gender stereotypes. But also this is a stand alone short CST activity session, based on long term memory recall. Hopefully members will not only recognise the advertising slogan, but in some instances remember the song as well. I've added a YouTube playlist below of some of the best ones to try out.

The idea of using reminiscence materials such as these advertising slogans with people who have a dementia diagnosis is they access long term memory, which is often better preserved than short term memory. Also they use music and rhythm which again is often better retained in people who have memory impairment. Thus people can feel an improved sense of self-worth, in so much as they have the feeling ' Well, look I remembered those things from way back!'

To make the session even more multi-sensory, perhaps have a few advertised items on stand by to try out, for example, some Bird's Angel Delight, some Marmite on toast, a cup of Ovaltine etc etc. Overall these activities are intended to be fun and promote feelings of nostalgia and good humour. Whilst they are intended to give members' brains a bit of a 'work out', they are not intended to be used as a memory test. Rather, let people chip in with their suggestions, give some clues, maybe describe the item if people are stuck, or give the first word or initial. Celebrate achievement, highlight positive contributions, share laughter. Avoid highlighting memory failure, rather use terms as 'Oh that was a great guess' or 'Close'.

I hope your group members enjoy this activity. Let me know if I missed any obvious adverts and I will add them. PS. If you want to print this sheet off for group members to look at individually before discussing answers as a group, then cross out the answers with a black felt tip pen and run off a few photocopies. ADVERTISING SLOGANS 1. Do the ..... ... ... and put the freshness back - SHAKE N VAC 2. Beans means ..... HEINZ 3. For mash get ..... SMASH 4. Tell 'em about the honey mummy - SUGAR PUFFS 5. It's the tea you can really taste - PG TIPS 6. Can't you just tell those Italian wines suffused with herbs and spices from four continents - CINZANO BIANCO 7. ... ... Too orangey for dogs - KIA ORA 8. Eight out of ten cats prefer it - WHISKERS 9. I'm loving it - MCDONALDS 10. Maybe she's born with it - MAYBELINE 11. For hands that do dishes can feel soft as your face with mild green ..... ...... FAIRY LIQUID 12. Because you're worth it - LOREAL 13. ........ - The best a man can get. GILLETTE 14. Probably the best lager in the world - CARLSBERG 15. The slag of all snacks - POT NOODLE 16. Every little helps - TESCO 17. Should have gone to .......... SPECSAVERS 18. Vorsprung durch technik - AUDI 19. That's why mums go to - ....... ICELAND 20. This isn't just food this is ... food. M&S 21. Washing machines live longer with ...... CALGON 22. Kills all known germs, dead - DOMESTOS 23. The mark of a man - OLD SPICE 24. Finger licking good - KENTUCKY FRIED CHICKEN 25. Lip smacking thirst quenching ace tasting motivating good buzzing cool talking high walking fast living ever giving cool fizzing ..... PEPSI 26. Go to work on an ... EGG 27. Central heating for kids - READY BREK 28. They,rrre great - KELLOGS FROSTIES (Tony the tiger) 29. Full moon, half moon, total eclipse - JAFFA CAKES 30. Just one ........ , give it to me. Delicious ice cream from Italy - CORNETTO 31. It's frothy man - CRESTA 32. I bet he drinks .... CARLING BLACK LABEL 33. Clunk click ..... EVERY TRIP (SEATBELTS) 34. ....... says, always tell your mummy. CHARLIE (CHILD SAFETY) 35. .... ...... made to make your mouth water. OPAL FRUITS 36. My name? It's JR Hartley! - YELLOW PAGES 37. Always use the ..... GREEN CROSS CODE 38. It's as good for you today as it's always been - HOVIS 39. The growing up spread they never grow out of - MARMITE 40. Ah, .....! BISTO 41. Looks good, tastes good and by golly it does you good - MACKESON 42. Too good to hurry mints - MURRAY MINTS 43. Naughty but nice - CREAM CAKES 44. Exceedingly good cakes - MR KIPLING 45. Simples! - COMPARE THE MARKET 46. Nah, Luton Airport! - CAMPARI 47. (Song) I'd like to teach the world to sing in perfect harmony - COCA COLA 48. Daddy or chips? - MCCAIN OVEN READY CHIPS 49. Washes whiter than ever - PERSIL 50. Three in one protection for your family - AQUAFRESH 51. I feel like ...... tonight. CHICKEN TONIGHT (RAGU SAUCE) 52. Whasssuuuppp? - BUDWEISER 53. (Song) I heard it through the grapevine - LEVIS (Launderette advert) 54. Happiness is a cigar called .... HAMLET 55. Good things come to those who wait - GUINNESS 56. It does exactly what it says on the tin - RONSEAL 57. It's good to talk - BRITISH TELECOM 58. The future's bright, the future's ... ORANGE 59. Just do it! - NIKE 60. Snap, crackle, pop - RICE KRISPIES 62. It gives you wiiings - RED BULL 63. You only get an OO with .... TYPHOO 64. Soft, strong and very long - ANDREX (Labrador puppy) 65. It's so good I put my name on it - GEORGE FOREMAN GRILL 66. Captain ........ - BIRDSEYE (Fish fingers) 67. It's delicious, it's delovely, it's ..... ....... - ANGEL DELIGHT (comes in strawberry, chocolate, banana and buttersctotch flavours) 68. Oo look Petunia, he's waving at us! - DIAL 999 FOR THE COASTGUARD 69. They're waffley versatile - BIRD'S EYE POTATO WAFFLES 70. Has there ever been a better way of ending the day? - OVALTINE (Just add milk) 71. They're jungle fresh - GOLDEN WONDER PEANUTS

About Me

Simon O’Donovan MBE has worked in NHS Wales for most of his adult life, supporting people with dementia, their carers and families and developing and improving services to benefit this client group. 

He recently retired from working as a Community Mental Health Nurse within a Young Onset Dementia Service and continues to contribute to weekly CST 'Friendship Group' sessions as a volunteer co-facilitator.


He has been keeping a weekly 'Young Dementia CST Blog' to share and archive tried and tested activities resources, with the ultimate aim of providing an 'off the shelf' resource library of weekly themed CST sessions which can be used on rotation throughout the year. 


The main aim of this website is to share experience and resources freely, in order that others can dip in and out and use some or all of the materials provided in their own CST work. Thus it is hoped, facilitating and supporting the provision of uplifting and enjoyable sessions that optimise people with dementia's quality of life.

This site is not owned by or affiliated to any organisation. It’s a personal commitment, a not for profit exchange of ideas and a resource library which aims to enable more widespread use of CST approaches for people with dementia. 

To this end, 'Guest Blogs' are VERY welcome, but bearing in mind that no images of clients are to be used without their express written informed consent.

Please note that some images are reproduced on this blog from the internet under the 'fair use copyright' principle, in that they will only be used for educational purposes with disability groups and in no way will be linked to profit making activities.


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